Tonnage Charterer User Persona Guide

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Key Factors of Success for Production Planners, Marine Logistics Experts, Dock Operators, and Supply Chain Leaders

From vessel nomination through final discharge and voyage financials, each stage of the marine supply chain is reliant on the people who drive action for each modality. These many functional roles are essential building blocks that together enable the movement of cargoes and ships around the world. The maritime industry, and the world at large, is evolving into an age of enhanced digitalization, able to leverage new tools that can empower industry professionals to work smarter. However, better understanding the roles and perspectives of the functions that make up the larger marine supply chain is essential to optimizing the overall process for greater efficiency, profitability, and scale.

The functional roles that fall under the tonnage charterer side of the marine contract have a unique set of responsibilities, objectives, and measures of success. Download our collection of tonnage charterer user personas to look at a sampling of roles, including a business/production planner, marine logistics professional, dock operator, and logistics leader, to determine what success looks like in each of these functions and how they contribute to the greater marine supply chain.

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